PPC Agency / Pay-Per-Click Advertising

Drive highly qualified leads to your website immediately with our paid advertising solutions

Work with Our Google and Microsoft Certified PPC Experts

PPC advertising is one of the most effective digital marketing strategies to get your company in front of people looking for your products/services at the exact minute they’re searching.

With the right pay-per-click advertising company and strategy, you can drive more website traffic, higher quality leads, and ultimately, more customers.

That’s where CreativeEdgel comes in. As a Google Premier Partner and Bing Ads Professional, our pay-per-click experts work with you to create an advertising strategy that reflects your brand and will achieve your goals.

What is PPC and How Does it Work?

PPC stands for pay-per-click, a model of internet marketing where advertisers pay a fee each time of their ads is clicked. In other words, you are buying visits to your site as opposed to “earning” those visitors via organic search.

While this may sound simple, it’s anything but. In order for ads to appear alongside the results on a search engine, advertisers cannot simply pay more than competitors to guarantee their ads show more frequently or prominently. Instead, ads are subject to what is commonly known as the Ad Auction. The Ad Auction is an entirely automated process that search engines use to determine the relevance and validity of advertisements appearing on their results page.

Advertisers must bid on keywords they deem highly relevant to their business. If they successfully win the auction, their ad will be displayed in a particular position on the search results page, depending on keyword relevance and Quality Score.

For example, let’s say your business specializes in fitness apparel. A user wanting to purchase “running shoes”, “weightlifting belts”, or “basketball headbands”, may type these into a search engine to find retailers that sell this equipment. Once one of these search queries is submitted, the Ad Auction commences, performing algorithmic calculations to determine which ads display, and the order in which they appear. We can create and manage the following types of ads for your business:

Paid Search Advertising

PPC puts you in front of people searching for exactly what you have to offer.

Video Ads

More people are watching video online than ever before. Put your business in front of them.

Shopping Ads

If you sell online, shopping ads should be part of your online marketing arsenal.

Display Advertising

Spread your brand’s message across search engine results and third-party sites.

Remarketing Ads

Target people who have already visited your website with ads that keep your site in the forefront of their mind.

Gmail Ads

Coming soon.

Our PPC Management Services

We take a hands-on approach to creating and managing your ad accounts to ensure continuous improvement. We don’t “set it and forget it,” we are constantly looking for ways to improve your visibility, reduce costs, and drive more qualified traffic to your site and achieve the outcomes you are looking for. The end result is a higher conversation rate for your bottom line.

Our PPC Management Services

Google Ads Icon

Google Ads Management As a Google Premier Partner, we’re qualified by Google to improve Google Ads (formerly known as Google AdWords) campaigns and maximize ad spend. Our team has experience managing search, display, video, shopping, and remarketing ads through the Google Ads platform.

Microsoft Advertising Management

Paid advertising through Microsoft Advertising is not quite the same as Google Ads. Microsoft ad campaigns run on Bing, Yahoo, and other websites in the Microsoft Audience Network. While this PPC platform isn’t right for all companies, it can benefit a lot of businesses. CreativeEdgel’s pay-per-click experts can determine if Microsoft Advertising is right for your business and marketing goals.

Facebook Ads Management

Reaching an audience of roughly 2.7 billion people worldwide, Facebook has become an integral part of any internet marketing strategy. With highly granular targeting capabilities and specific goal creation, Facebook allows you to reach your target audience with ease.

Benefits of Professional PPC Management Services

Improve Targeting Accuracy

Target your audience with greater accuracy and tailor campaigns to specific segments .

Get The Leads That Convert

Put your business at the top of search engine results and reach high quality leads that convert .

Boost Your Competitiveness

Gain a tactical advantage against competitors with a brilliant bid strategy

Reduce CPA & Maximize ROI

Reduce cost per acquisition (CPA), increase revenue, and maximize ROI

The Basics of Pay-Per-Click Advertising

Is PPC Right For My Business?

PPC can be beneficial for any kind of business. Regardless of whether you are a small business just opening up or a well-established large corporation, pay-per-click advertising can help you reach your goals by driving traffic and sales. Making sure to implement relevant keywords, compelling ad copy, and smart targeting are a few of the key ways PPC can be effective for your business.

How Can PPC Help My Business?

PPC can help your business in a variety of ways depending on what you are trying to accomplish. For example, if you are a small local business looking to increase brand awareness, you can do this by bidding on highly relevant keywords with radius targeting around your business, while utilizing display ads to target audiences relevant to your business. On the flip side, if you are a large ecommerce retailer looking to drive sales, you can use shopping campaigns and target the entire US. This is where the PPC experts at CreativeEdge come in. We learn about your business and your goals to create a customized strategy that will help you reach those goals while staying on budget.

Should I Invest in PPC or Search Engine Optimization?

We recommend both, but we understand that not all businesses have the budget to invest in both.

If you have a bigger budget, we recommend combining SEO with pay per click advertising. PPC puts your business at the very top of search results, allowing you to quickly begin seeing more clicks and customers while you wait for your SEO efforts to take effect (which can take weeks or months).

For clients with a smaller budget, we recommend search engine optimization. It ensures people will steadily find your business, leading to more clients and higher revenue.

What is Google Ads?

Google Ads is the most popular pay-per-click advertising platform in the world. Google is the most popular search engine, receiving approximately 3.5B search queries a day, giving advertisers the most exposure as far as search engine advertising is concerned.

Google Ads allow you to create and share ads (both desktop & mobile) via keyword bidding and audience targeting. You also have the opportunity to show beyond just search engine results. With Google, you have the ability to advertise across other Google properties (ex. Google Maps, YouTube), as well as via the Google Display Network and the Google Shopping Network, which has become an increasingly important space for ecommerce advertisers.

Industries We Love

While we work with clients in a variety of industries, we have found a lot of success managing PPC campaigns for clients in these industries:

PPC for Law Firms

Our PPC team creates effective paid search campaigns for law firms of all sizes.

PPC for Accountants

Our paid search ads keep your accounting firm busy year round, not just at tax season. .

PPC for Dentists

Paid online advertising lets you grow your practice while focusing on your patients.

PPC for HVAC Companies

Paid advertising keeps your techs busy and lets you keep more customers cool (or warm). .